One of My Very Own Gift Company’s products, a children’s encyclopaedia, quite simply did not look like children’s books and this was reflected in the company’s sales figures. The UDigital team therefore set to work on a solution which resulted in a custom designed alphabet dust cover for each encyclopaedia. This saw the product grow in sales and popularity resulting in the brand being able to develop the product further via custom designed hardback covers including the possibility to put the recipient child’s name on cover. More recently, the UDigital Team developed a fully functional web to print retail site, so everything from proofing right through to delivery to the customer could be controlled online. The site today, is a fully operational B2C retail store front enabling end users to log in, enter details, generate their own book and submit payment.
“Thank you so much for coming up with the idea of introducing custom designed alphabet dust covers for my encyclopaedias….. I implemented your suggestion, the sales increased dramatically and have continued to build month on month, year on year, even in spite of the recession…. I have now been able to move to name on cover encyclopaedias and my monthly sales are going from strength to strength. So a huge thank you to you Gilly, for having the insight to get my business off the ground. I would quite literally not be here without you!!!” – Beverly Reeves.